We all agree that Artificial Intelligence (AI) is changing sales. It’s a trend that’s equal parts exciting and alarming- raising the potential for both increased efficiency and massive job displacement.
Regardless of whether you feel AI for sales is good, your role, or humanity at large, the fact remains; it’s only getting more sophisticated and ubiquitous as time goes on. No wonder it makes sense to understand what it takes to leverage AI for sales.
That’s why we have put together this handy guide to help you out on that matter. Let’s dive in and get started!
Sound Data Enrichment
Sound data enrichment is now transitioning from an asset to a necessity for sales organizations. It makes it possible for you to create a more holistic, comprehensive, and accurate understanding of your prospects, leads, customers, and processes.
Popular tools such as Zoho use AI to extract ‘meaning’ from existing info in a CRM and uses its findings to create new data points, such as lead sentiments and topics of interests. You can then leverage these ‘new’ data points across several use cases, such as lead prioritization, lead scoring, and outreach personalization.
Improved Pipeline Management and Forecasting
While an increasing number of sales representatives tend to follow best practices and periodically run sales forecast, recent data revealed that most of them inaccurately forecast their pipeline. But counting on AI for sales tools allows you to significantly minimize the probability of inaccuracies in your team.
Streamline and Optimize Sales Engagement
Sales engagement consists of all buyer-seller interactions within the sales process. There are two remarkable ways AI can help ensure you leverage data and insights to streamline this process. First, AI for sales can help you understand customer needs and pain points. Your deep knowledge of a customer’s needs informs every decision you make in customer interactions.
Secondly, AI for sales aids in personalizing and automating customer interactions. Actually, you can set up automated outreach messages using pre-defined customization fields, or even optimize the performance of your outreach by running A/B tests without feeling the heat.