Offering delivery service to your customers can be the perfect way to add an additional revenue stream while also expanding the reach of your liquor store beyond its four walls. And at a time when most customers are unwilling or unable to make in-person shop visits, beer delivery is even more important. Actually, it offers a lifetime to many businesses.
Despite this, not every liquor store owner is able to get the most from delivery services. And this is always going to happen if you keep making mistakes that have the potential to slow you down. This post will help you avoid some of the common pitfalls and ensure your customers are happy.
Miscalculating the Costs of Doing Delivery
Providing beer delivery service will undeniably increase your top-line revenue. This doesn’t come as a surprise to many since you get to reach new customers who have never been through your door. Furthermore, it helps drive higher purchase levels with your existing customers if you prioritize the right offers.
Despite this, it is also important that you understand that this service will come at a higher cost than your in-store business. Before making the switch, ensure you estimate the costs of doing delivery. That way, you can easily build your beer delivery program and pricing strategy around them.
Forgetting All About Delivery Team Hiring and Training
You may not know this, but your delivery team is an extension of your liquor store. In most cases, they’re the people who meet your customers in person. That’s why you should exercise caution when hiring and training your delivery team just as you would do your in-store sales staff. Ensure they are fully updated with your liquor store policies and understand what it takes to make the customers feel comfortable. Keep in mind staff training in an ongoing process rather than a one-time activity.
Rounding Up
The simple things you choose to ignore when offering beer delivery services to your customers may come back to haunt you sooner or later. No wonder you should never make the switch for the sheer sake of it since it subjects you to more mistakes. Find time and do your homework before you finally decide on anything. Through this action, you can avoid the above and other alcohol delivery mistakes that may lead to the downfall of your liquor store.
